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Jay, founder of Nutty & Nostalgic
JAY · FOUNDER Born in the 80s, raised in the 90s

I'M JAY.
I BRING BACK THE
SNACKS THEY CANCELED.

I'm a 90s kid. I grew up on snacks that don't exist anymore — the ones that disappeared off the shelf one day and just never came back. I never really got over it, so I started making them myself.

Every jar is one of those discontinued snacks, rebuilt from scratch until it tastes the way you actually remember it. Because these were never just snacks — they're the simpler, happier little moments we still carry around, and I think we could all use a bit of that back.

— Jay, Founder

THE ARCHIVE

Five things you remember. Five back in a jar. Hover or tap a case file.

MIDWAY LEGEND A deep fried sandwich cookie from the county fair DEEP FRIED COOKIE
REVIVED 2026 DEEP FRIED SANDWICH COOKIE jar DEEP FRIED SANDWICH COOKIE
NEVER GREW UP The imaginary feast you had to picture yourself THE IMAGINARY FEAST
REVIVED 2026 IMAGINARY PIE jar IMAGINARY PIE
ATE THE WHOLE THING The enormous chocolate cake from the 1996 movie THE CHOCOLATE CAKE
REVIVED 2026 MATILDA CAKE jar MATILDA CAKE
CHASED THE TRUCK A candy-coated ice cream bar off the ice cream truck THE ICE CREAM BAR
REVIVED 2026 NUTTYFINGER ICE CREAM BAR jar NUTTYFINGER ICE CREAM BAR
SEEDS & STEMS A bag of 1990s schwag SCHWAG
REVIVED 2026 90'S SCHWAG jar 90'S SCHWAG

YOUR CHILDHOOD'S
BACK IN STOCK.

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