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Jay, founder of Nutty & Nostalgic
JAY · FOUNDER Born in the 80s, raised in the 90s

I'M JAY.
I BRING BACK THE
SNACKS THEY CANCELED.

I'm a 90s kid. I grew up on snacks that don't exist anymore — the ones that disappeared off the shelf one day and just never came back. I never really got over it, so I started making them myself.

Every jar is one of those discontinued snacks, rebuilt from scratch until it tastes the way you actually remember it. Because these were never just snacks — they're the simpler, happier little moments we still carry around, and I think we could all use a bit of that back.

— Jay, Founder

THE ARCHIVE

Six snacks they discontinued. Six back from the dead. Hover or tap a case file.

KILLED 1994 The original PB Max bar PB MAX
REVIVED 2026 PB Max'd jar PB MAX'D
KILLED 1991 The original TMNT Pudding Pies TURTLE PIES
REVIVED 2026 Cowabunga Pies jar COWABUNGA PIES
KILLED 1995 The original Planters PB Crisps PB CRISPS
REVIVED 2026 90's Crisps jar 90'S CRISPS
KILLED 2006 The original Butterfinger BB's BUTTERFINGER BB'S
REVIVED 2026 NuttyFinger BB's jar NUTTYFINGER BB'S
KILLED 2007 The original Elvis Reese's Peanut Butter & Banana Creme ELVIS REESE'S
REVIVED 2026 The King jar PB & BANANA CREME

YOUR CHILDHOOD'S
BACK IN STOCK.