I'M JAY.
I BRING BACK THE
SNACKS THEY CANCELED.
I'm a 90s kid. I grew up on snacks that don't exist anymore — the ones that disappeared off the shelf one day and just never came back. I never really got over it, so I started making them myself.
Every jar is one of those discontinued snacks, rebuilt from scratch until it tastes the way you actually remember it. Because these were never just snacks — they're the simpler, happier little moments we still carry around, and I think we could all use a bit of that back.
— Jay, Founder
THE ARCHIVE
Six snacks they discontinued. Six back from the dead. Hover or tap a case file.
KILLED 1994
PB MAX
REVIVED 2026
PB MAX
PB MAX'D
KILLED 1991
TURTLE PIES
REVIVED 2026
TURTLE PIES
COWABUNGA PIES
KILLED 1995
PB CRISPS
REVIVED 2026
PB CRISPS
90'S CRISPS
KILLED 2006
BUTTERFINGER BB'S
REVIVED 2026
BUTTERFINGER BB'S
NUTTYFINGER BB'S
KILLED 2017
KUDOS
REVIVED 2026
KUDOS
LUNCH BOX GRANOLA
KILLED 2007
ELVIS REESE'S
REVIVED 2026
ELVIS REESE'S
PB & BANANA CREME