I'M JAY.
I BRING BACK THE
SNACKS THEY CANCELED.
I'm a 90s kid. I grew up on snacks that don't exist anymore — the ones that disappeared off the shelf one day and just never came back. I never really got over it, so I started making them myself.
Every jar is one of those discontinued snacks, rebuilt from scratch until it tastes the way you actually remember it. Because these were never just snacks — they're the simpler, happier little moments we still carry around, and I think we could all use a bit of that back.
— Jay, Founder
THE ARCHIVE
Six childhood snacks. Six back from the dead. Hover or tap a case file.
KILLED 1991
TURTLE PIES
REVIVED 2026
TURTLE PIES
COWABUNGA PIES
KILLED 1995
PB CRISPS
REVIVED 2026
PB CRISPS
90'S CRISPS
VANISHED
DUNKAROOS
REVIVED 2026
DUNKAROOS
90'S DUNKERS
GONE
VIENNETTA
REVIVED 2026
VIENNETTA
90'S FANCY ICE CREAM
STATE FAIR
DEEP-FRIED OREOS
REVIVED 2026
DEEP-FRIED OREOS
DEEP FRIED SANDWICH COOKIE
VANISHED
RICE KRISPIES TREATS
REVIVED 2026
RICE KRISPIES TREATS
CRISPY TREATS CEREAL